Dutch siblings Ruben Pol and Matthijs Pol are bringing back New Wave in 2022. Inspired by this movement from the 80s with artists like Visage, The Cure, Japan, New Order, Depeche Mode and Duran Duran, to name a few, Ruben and Matthijs started writing and producing music together that fully connects with this artistic period in time.
2022 will see the release of multiple singles, followed by the release of a debut album early 2023. On April 8th the first single named ‘Comme Ça’ is released. Written, performed and produced by Ruben and Matthijs, and mixed by Dave Bascombe (Depeche Mode, Tears For Fears, Erasure), ‘Comme Ça’ is an affecting slice of new wave - replacing digitally produced sounds for analog synths and drum machine samples. Disconcerting and complex, speaking further about the track they say:
“Creating this track felt like telling a story, giving the listener a sort of ominous feeling each time. Taking the song from the demo to the final product took various steps. We can’t really recall in what order we did things, we were mainly sailing on intuition.”
“The song is about experiencing a disconnect with current society. The girl is being used as a metaphor for society as a whole. There is a sense of absolute loneliness. Not being able to connect with anyone on any level - but then somehow accepting that and drawing energy from it, symbolised in the energy of the music.”
Ruben and Matthijs both resonate strongly with the high-fashion industry, modeling for various fashion houses (Saint Laurent, Gucci, Fendi, Valentino, Dior, to name a few) as well as producing music for some.
Ruben Pol released his debut EP in 2019 which to date has accumulated 10 million streams across different platforms, and got coverage in media like Clash, Wonderland, Vogue, Models.com.